Google’s 200 Ranking Factors: The Complete List
Google’s 200 Ranking Factors
“The difference between a domain that’s six months old versus one year old is really not that big at all.”.
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.
“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”
“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”
“The page layout on highest quality pages makes the Main Content immediately visible”
“In general, we don’t follow them.”
“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”
Special Algorithm Rules
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”